5 Top Mistakes in Mobile Application Marketing that you can Avoid
The mobile platform influences people considerably and is now an integral part of their decision making process. The sheer size of the target group that the mobile phone user base provides for businesses is a great reason alone to use the platform as a powerful marketing tool. However, in the case of mobile application marketing, a degree of caution needs to be exercised as it is an immensely personal medium. If not well thought-out, marketing strategy can very well backfire. Here are some mistakes and how to avoid them:
#1 — Assuming that mobiles are same as desktops
Marketing for the mobile platform does not just mean shrinking the desktop version of your marketing efforts to make it fit the display size of mobile phones. The mobile platform is uniquely different and considerations should be made while devising marketing efforts for it. Mobile marketing pages need to have more minimalistic design, not the elaborate kind of design you are likely to use for desktop versions. The user interface should be such that the input of information is easy and intuitive and does not feel like hard work. Try driving focus on important areas and avoid cramming too much information or design elements closely together.
#2 — Going into app marketing without a plan
Planning to market an app the right way is an integral part of the process of building and launching an app, and should always be treated as such. It is a common mistake to launch an app and then start planning about how to promote it. Ideally, you should be ready with a concrete and comprehensive plan to market your app before your launch it for public use. Use all the resources you have including existing web presences, social media, SEO and every other kind of marketing tool to their best effect for good results.
#3 — Confusing mobile website for an app
Mobile websites require a browser and an active internet connection to open. Mobile apps are native to your devices and bring a new level of functionality and feature set to the table. While developing an app, it can be a crucial mistake to pass off a wrapped up mobile website as an app. Instead, try to focus on native features. If development is expensive, focus on one particular platform and make profit out of it. You can always port your app to other platforms later.
#4 — Ignoring customers’ need to recall and return
Customers should never be taken for granted, and it is a grave mistake to assume that anyone is going to come back to your offering without a strong reason or incentive. Make sure that your app has recall value and addresses a specific customer need. Focus your efforts on customer retention to make sure that you do not lose customers.
#5 — Incorrect demographics targeting
Since the mobile is a personal platform, you must pay careful attention to the demographics of your customer base. You need complete awareness of the kind of people who are most likely to use your app and give customers an easy way to provide feedback on the services you provide. Loyal customers need rewards and thanking them in kind for their loyalty is a wise thing to do.
Originally published at: MobDevApp