iOS ARKit: Leveraging Augmented Reality to Transform Retail and Logistics Industry
The release of iOS ARKit once again marks the confluence of augmented reality (AR) with iOS platform. iOS ARKit is a new framework for building AR experiences on iOS devices (iPhone and iPad). It is an implementation that has the potential of mass adoption. From B2C to B2B, there are many ways in which augmented reality in convergence iOS application development services can be a transforming factor for businesses and consumers. Let us throw some light on certain ways in which it will positively impact the retail and the supply chain industries.
1. Ease of Decision Making Boosts Satisfaction and Customer Retention
eCommerce will be transformed, by far. Virtual fitting rooms and spatial projection will eliminate the inherent uncertainties of online shopping. Virtual fitting rooms will enable customers to try clothes from the comforts of their home. This will boost sales by reducing the number of returns. For home goods, customers will be able to visualize how articles will fit dimensionally and aesthetically in a given environment.
2. One Step Ahead with Personalization
Another remarkable trend in eCommerce is personalization. Individual customer data leverages buying behavior and recommendations on product pages. With AR, retailers can take a step further and facilitate customers to be engaged further into the buying experience. Products have almost become tangible since customers are now much closer to interact with the products.
3. It is Omnipresent
Apple ARKit will make AR-enabled devices omnipresent. Additional devices and controllers will not be required like they are required for VR.
What that means for retailers is that development on apps can start as soon as possible. With ARKit, iOS promises better scaling and uses the phone’s CPU — something not yet accomplished by other AR apps.
4. Enhancing B2B eCommerce
B2B eCommerce sales will outpace B2C sales by 2020. Already, mobile commerce growth has outpaced desktop eCommerce. In convergence, B2B and mobile commerce creates a perfect situation for AR apps to innovate B2B operations.
Whether it’s for planning for new office spaces and interiors, or creating simulations to train new and experienced employees, AR’s ability to layer digital components with reality will remove a lot of manual processes.
5. Revolutionizing Supply Chain Processes
As warehousing operations transform into more than just storage facilities and distribution locations, layouts must change to accommodate varying sections of business; for example, product assembly, labelling, and more. With AR, new arrangements can be planned at full-scale to more accurately test placement and workflow before implementation.
There’s a lot of market potential for AR, and iOS’s involvement makes it feel like it’s here. Innovative retailers and businesses must look at AR as an opportunity.
For B2C and B2B businesses, this new avatar of AR on the iOS platform gives a chance to facilitate customers with more information while buying, and instilling confidence in their purchases. Apart from that it will also help in streamlining operations, planning initiatives, and overall training.