Iowa: Big data, big win
Published in
1 min readFeb 3, 2016
During the 2016 campaign the smart money is on big data. Even old-school snail mail and robocalls are powered by cutting edge social media strategies and data analysis.
The winning candidates used big data effectively to target and activate voters.This season we’re on the trail, and deep in the data that matters. Episode 27 of the TechRepublic podcast is the second of our three-episode series about how technology is shaping the 2016 US presidential election, and what you can learn from it to improve your business.
