Going Global — Founders Share Tips on International Expansion

We gather insights from tech scale-up founders who are currently expanding overseas.

By Sam Allen

Entering a new market is undoubtedly challenging, you need look no further than the failed attempt from industry leader and retail giant, Walmart, who spent $1bn trying to enter the German market, only to discover that German’s don’t like to be greeted at the door and would rather pack their own bags. However, while large companies appear to have the ability to absorb these mistakes, the stakes are higher for resource-poor scale-ups.

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