By Kate Drane, Techstars Network Engagement Manager
Hey founders: Did you know that at any given time, your startup may be in the process of being considered for a game-changing opportunity? It’s true!
As a Techstars Network Engagement Manager, a critical part of my role is to serve as a matchmaker between our corporate partners and Techstars portfolio companies. My team and I pore through our portfolio a few times a week, searching for amazing companies that best match the needs of our corporate partners. In addition, most corporations and investment teams have at least one team member that serves a similar role, and our need is the same: we are on the hunt for innovative startups (like yours!).
Whether or not you’re part of the Techstars network, if your company’s goals include entering into a strategic partnership with a corporate partner, securing investment, or attracting new customers, here are a few tips that any founder can take to better position their company to stand out:
Originally published at www.techstars.com on January 23, 2019.