No More Worrying, Wandering, or Waiting Around
Techstars SummerTech: hot tech & cool gear to survive this steamy summer, all from the Techstars network
The great outdoors is huge. That’s what’s so great about it! Except when you’re at a music festival and you’re trying to meet up with friends. Or you’re mountain biking and you’re not sure which direction the rest of your family went. Or your kid, screaming with joy, just disappeared into the maze of the amusement park.
No worries: you’ve got Lynq.
Lynq lets you “find your people when nothing else will.” It gives you location tracking with real-time distance and direction, so you know exactly where and how far to go to meet up, even when your cell phone fails you.
This spring, Lynq participated in our very first Techstars Anywhere Accelerator (Techstars Class 117). They’re also just finished a hugely successful Indiegogo campaign, raising over $1.5 million from nearly 6000 backers — 2046% of their original goal.
Lynq CEO Dave Shor has heaps of praise for Techstars and the mentors, the learning, and the worldwide network that helps entrepreneurs succeed:
“I had a truly memorable experience, full of mentorship, growth, an unparalleled network and the fundamentals that all founders need to learn yet many don’t. All of these have helped us grow Lynq, though the biggest gift that Techstars gave me is an intangible one. I learned to be a better CEO.”
Unsurprisingly, since there are so many uses for Lynq that involve playing outside, summer is a big time for the company. How does Lynq take advantage of the great weather? “A customer is more likely to purchase if they can relate a product to an immediate need,” Dave says, “Lynq’s use cases change with the seasons and while our core brand remains consistent, our messaging changes to reflect the seasons. In the summer, we speak about time outside with friends and family, displaying images of festivals, outdoor sports and families on a hike.
“It’s important to adjust your message for the seasons as much as you would for a demographic,” Dave explains further, “and don’t go generic — know your customers within a market, not just the month on the calendar. Our B2B customers are often seasonal, such as ski resorts, theme parks and festivals that rent Lynq to their customers. It’s a revenue share model, but it’s our responsibility to create the brand awareness that drives rentals and that needs to be done in a targeted manner. For example, winter ads will increasingly feature images of families skiing, filtered to be repeatedly viewed by Facebook fans of ski resorts where Lynq is available.”
We couldn’t agree more.
Now if you’ll excuse us, we’re off to Burning Man, secure in the knowledge that we can find our friends whenever we want, with Lynq.
