Will VR headsets make a comeback with Apple Vision Pro?
With Meta loosing over 10 billion after their quest to for VR headset Meta Quest. Apple has made a bold move to bring their VR headsets to the market. Apple has a history changing the market dynamics, from designs to technology, we have seen it with them bringing their first iPhone to removing the headphone jack to bringing smaller bezels.
What many people may not be aware is that VR was here way before 2000’s, but was not as popularly known as it is today. Facebook has been aggressively pushing to VR for over a decade, with its acquisition of Oculus VR in 2014 for 2 billion, the first Oculus VR headset for consumers was released in 2016. Since then many other companies have launched their own products in the VR market.
The VR market
The VR headsets were in use even before 2000’s in industries such as Military, medical, automobile industry design and more.
To tell VR headsets never had a market would be a lie. VR always had a niche market, but today the VR headsets have expanded its use cases to gaming, construction, drones, real estate, architecture and has been expanding to many other sectors.
Facebook spent over 36 billion creating the Metaverse, a virtual reality space that enables users to interact with each other inside a computer-generated environment. Even after all that staggering amount of investments many reports suggest that Metaverse is failing.
The Apple’s Influence
We all know when apple does something, the market follows. Now, despite the Facebook’s failure, Apple has decided to go all in and release their Vision pro at $3499. This price point is significantly higher than the Facebook’s Oculus quest 3, which is priced at $499.
Almost over 230 native apps are ready to be released to Apple’s Vision pro, according to tweet from Mark Gurman
However Entertainment apps such as Netflix, Spotify and YouTube announced that they won’t be making a dedicated app for VisionPro.
Despite the high price, the Vision pro has seen a high demand in early pre-orders, and as sold out 180,000 devices in first pre-order alone. This is also driven by hype and the Apple brand’s reputation of delivering high-quality product’s.
Difference between Oculus and Vision Pro
In-depth details can only be explored after receiving the Apple’s Vision pro, but off the bat, Oculus aims to be for Gamers, whereas Vision pro, aims to be for Productivity.
Oculus has managed to only have less than 2000 apps, till date, where as there are already over 230 apps ready to be released on Vision Pro and is skyrocket.
Conclusion
We can definitely sense a shift in the market, the VR market, which seemed to be losing interest among regular people, is now looking more positive with the launch of Apple Vision Pro.
We can expect many other players to follow the suite and making it more integrated to our daily life.
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