The enticement of the written word: six books every entrepreneur should read

The 33rd president of the United States stated at some point in his life that “all leaders are readers”. This might sound a bit of cliche, but there are plenty of scientifically proven benefits of reading which vary from the development of the emotional intelligence, to the fact that reading can delay dementia and to helping building your expertise, not to mention earning common knowledge and its potential of leisure activity.

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Thus, we made some research the topic and gathered a few titles suggested on Quora and other influential publications, aiming to help our readers to get ready to face the upcoming challenges on the path they have chosen: entrepreneurship. The titles we recommend vary from psychology and behavioral economy to strategy and of course, entrepreneurship.

Influence: The Psychology of Persuasion by Robert B. Cialdini

We thought it would be best to start with the basics, such as psychology. It is true that this field is wide enough and it is hard to learn how to put it at use just after reading one book. Influence focuses on why people say “yes” and how to convince them to take the next step — from browsing to buying. It will teach you “the 6 weapons of influence” and how to use them in relationships with others, by using science-backed psychological triggers common to all of us. Bonus, it also gives the “antidote” for them.

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters

Written by Peter Thiel, the co-founder of PayPal and Facebook’s first investor, Zero to One has a very optimistic view on the future and innovation. He claims that the future will not stop only at technology, but that any industry can be disrupted: “Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.”

Plenty of entrepreneurs highly recommend it, being deeply geared towards the startup community. It offers valuable advice on what to take into consideration and what to avoid when making a decision. Also, the author’s business philosophy is presented, which might spark new ideas in your mind.

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The old saying “little strokes fell great oaks” is explored in this book. Malcom Gladwell explains how something small, as an idea, or a song or a video become viral, trespassing cultural and global boundaries. It is true that the Internet facilitates their reach, but not only.

Additionally, the author introduces the readers to the concept of ideas pollinators and the personality types of trendsetters, the people who have the talent to create a new phenomenon spread by the word of mouth. Also, the book can teach an entrepreneur on how to create and sustain a social epidemic.

On the same idea, we highly recommend Made to Stick” by Chip & Dan Heath, inspired by “The Tipping Point”, but focused solely on why some ideas and stories become etched in our brains.

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim & Renée Mauborgne

Or in other words, how famous strategist Hannibal Barca stated it “I will either find a way, or make one”. The latter, not to follow the crowd, is highly recommended. It also talks about how you should put the buyer’s satisfaction in center, and on how to bring value and innovation to your product.

What is also interesting about this book is that it tells you about the industry vulnerabilities and how to shape the industry you are in or even better, become the giant of the industry.

The art of war, Sun Tzu

Sun Tzu was an ancient Chinese strategist, whose philosophy of life was that “conflict is imminent, but everything necessary to deal with conflict wisely, honorably, victoriously, is already present within us.”

The Art of War is considered one of the most prestigious and influential strategy books, crafted more than 2000 years ago. The book is an anatomy of organization in a conflict, and it can help you manage an internal conflict, and also the ones in relationships with other people. It teaches readers how to understand the physics, politics and psychology of a battle in order to win.

If you have any other recommendations, do not hesitate to mention them in a comment. Also, if the idea of getting insights from prestigious entrepreneurs sparks inside of you, but you prefer the possibility of real life interaction, reserve your ticket at Techsylvania 2017, where you can meet our top-notch speakers, both entrepreneurs, founders and technical experts.

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