ENTERPRISE WEB DEVELOPMENT
9 Things Your Boss Wishes You Knew About Enterprise Web Development
Here are some hacks to help you understand Enterprise Web Development and to impress your boss.
In this digitized generation, enterprises have an indispensable need to build their online presence besides their physical footprints. When we combine these two terms ‘Enterprise’ and ‘Web Development’, it simply means the process of developing a website or web application by such enterprise-level companies to market and grow their brand to a wider audience.
Now, these enterprises may range from medium to large businesses including private, governmental, or non-profit organizations. Moreover, these websites of enterprises need to add in numerous features and tools in contrast to a regular website for catering to their vast functionalities and varied needs.
Just like our basic needs, web development is a mighty tool for every enterprise to promote their products and services to its customers relentlessly. Also, an enterprise’s web development not only enables them to market their brand but also conduct numerous operations online. With the advent of modernization, people prefer online service than visiting shops for purchase of goods to comply with their comfort, faster delivery, and convenience. Hence, it is justifiable to say that development of a high-quality website is the first step towards the establishment of a sustainable and successful business.
With the advancement in technology, it is expected that an innovative website or a web application that provides information through their creative blogs and videos must also be able to provide consultancy services along with a provision to accept and process customer’s orders. Here is a list of important pointers that would help you understand the Enterprise Web Development’s basic requirements and set your digital goals to impress your boss
- Get a grip of strong UX experts for Web Development
The UX(User Experience) or UI(User Interface) experts are your golden keys to developing the desired website or web application, so getting hold of a strong team of experts will facilitate your pathway to achieve your digital goals faster. It doesn’t matter how big or small your developing team might be, but the ones to whom you would entrust are outstandingly skilled, experienced, and would understand thoroughly the company requirements, comprehensively plan and execute them perfectly.
You may hire experts as your in-house professionals or contact a third-party’s assistance to design for your enterprise. Besides web development, other long lists of services include catering to Content Management System, Database Creation, Customization, Site Maintenance, Analytics, etc.
2. Shorter lifespan of websites
In an ever-evolving digital era, the websites designed two years ago tend to lose their aura along with the pacing trends. To deliver to your target audience the best user experience and for earning more audience, regular up-gradation must be on your priority checklist. Moreover, empowering the website with top-notch technology and content can attract more prospects towards the business.
3. Mobile-friendly websites are preferable
A good website must have a well-designed layout that allows smooth and easy navigation with clearer CTA (Call-to-action) buttons enabling visitors to locate easily what they are looking for in the first place. Since around 67% of the users browse through their mobile phones, developing a responsive website that adapts well it’s entire layout including features such as the screen size, orientation, platforms, etc. is a crucial necessity. Hence, a website that is adept and pleasing through a laptop, tablet, or cell-phone will attract more viewers.
It is also expected that by 2025, the rate of internet browsers who access the web solely via their smartphones would increase exponentially to around 73%. One of the major reasons would be the digital revolution boosted by the COVID19 pandemic.
4. Make the first impression count
The first impression is the last, and it truly fits in here. It takes less than 0.9 seconds for a user to judge any website. Hence, we must make sure that their first experience provides them with quality content and satisfying experience. We must try to retain their attention with credible and catchy images, blogs, videos, outbound hypertext links, etc. and turn them into your new curated customer.
5. Shortest loading time for a website preferable
It is crucial to upload high-quality images, videos along with interesting updated blogs in any website to attract users, but the excessive use of these multi-media content can result in slowing down of the website cardinally. As a result, people tend to leave the website out of frustration just within the first 3 seconds of the loading duration. Also, without judicious use of credible multimedia content can only make the website look messy rather than an attractive bait.
6. Scannability to improve the website’s usability
People are always in a rush, whether in terms of browsing for information or filling up their carts for purchases. In either way, it won’t be wrong if we put up that people scan a website rather than going through word by word. Therefore, your website must have well-differentiated scannable text such as headings, sub-headings, lists with numbers or bullets, important keywords, etc.to facilitate readability, and increase its usability.
7. Coding must align with the enterprise’s SEO goals
When we develop an ideal website for our enterprise, we should always plan our strategy to reach our target audience through SEO (Search Engine Optimization) and other management techniques like making proper use of keywords through tools like Google Keyword Planner, etc. in line with your business branding strategies. Also, the Search Engines possess the power to read every website’s source code and therefore it becomes an utmost priority for the web developers to align their codes and make it SEO friendly. The web developers must also focus on factors like the HTML title tag, meta description tags, header, and other tags to help grow traffic to the website.
8. Different codes translation for every browser
We must hire professional programmers having expertise in CSS and HTML coding to ensure perfect furnishing of the website on every browser. Also, interfacing and integrating a web application with other tools and systems promote uniformity which in turn enables high interoperability between various platforms, systems, and devices.
9. The web templates may bloat the website’s coding
Today’s enterprises have quick needs of web development which has given birth to the need for easy and plenty of web development platforms with customized website templates to assist even the ones with the slightest knowledge of coding. On the bright side, it provides an easy and feasible solution saving time but on the other hand, it limits accurate customization capabilities and at times results in bloat coding.
Keeping in mind the above-mentioned pointers along with sound analytics and tracking for your website or web application in terms of buying patterns, the effectiveness of every promotion and marketing strategies, etc. and there, you are good to go!
As web development has become a fundamental asset of this generation, it is evident to grow infinite folds, and only a website that shines aloud for its superior quality, interoperability, feasibility, and value offered can withstand any huge tide of global competitiveness.
Other relevant sources, you may like to read:
1. How to sell Enterprise Web Development to a Skeptic
2. How and what’s it's like working in Teams in a Software Development Company
