Mobile marketing technology providers such as Fiksu published various indicators to determine the effectiveness of marketing measures. The most relevant for game developers are: Cost per Loyal User Index (CPLU), App Store Competitive Index and Cost per Install (CPI).
Cost per Loyal User Index (CPLU)
This Index measures the cost of acquiring a loyal user for brands who actively market their apps. The CPLU dropped 34% from $ 4.23 in December 2015 to $ 2.78 in January 2016, partially explained by the intensified marketing activity during the holidays.
App Store Competitive Index
This indicator allows you to track the total amount of downloads per day, which is achieved by rating of top-200 free iPhone applications in the US. The value of this index increased in January 2018 by 7% and reached 12.8 million. However, the number of downloads per day decreased by 12% compared to the same period last year. Games remain the most competitive apps in AppStore.
Cost per Install (CPI) Index
The Cost per Install (CPI) Index measures the cost per app install directly attributed to advertising. According to Geenapp (application promotion platform), the CPI value January 2018 was $ 2.42 for iOS and $1.88 for Android. These values are an average, and they change on daily bases.
The changes depend on the number of advertising campaigns run around the world. Also, the big differences between iOS and Android installation costs depends on a higher number of Android apps with greater acceptance level, especially in countries such as China and India.
According to the Liftoff Mobile Gaming Apps Report 2017 the noteworthy differences in CPIs are that it is 14% cheaper to attract male players ($ 3.89) than their female counterpart ($ 4.43). Reports show that female players are, on average, more likely to register and spend within the game, this makes them the most cost-effective demographic. (Resource: https://bit.ly/2JaDiRf)
In that Tedchain uses both micro-transactions and its own mean of payment, female players could positively impact both the profitability and the value of in-game tokens. Taking into account that appeals to both genders, we’ve decided to launch gender neutral advertising campaigns initially during the Token Sale.
Mobile gaming profitability
Total revenue of game apps in 2017 was $42.5 billion.
All listed games are “Free to play”, which means that the profitability of these games does not depend on the number of downloads but rather on the amount of micro-transactions happening within the game. The “Free to Play” model has several advantages compared to the classic “Pay to Play” systems.
TedLab Science Team implements these advanced technologies and combines them with the security of Blockchain, creating a compelling gaming experience optimized for the gaming market today.