How to create an effective “Call to Action”

Burcu Tureyen
Teknodev IT Consulting
1 min readOct 17, 2019

We will talk about why the call to action is essential. A call-to-action (CTA) is a button or link that you add to your website to guide your visitor and show what you offer

There are so many factors that affect the conversion rate of each button. CTA should be placed right on the website for lead generation. Also, using colors tell so many things about the company. Visitors need to see the topic and offers. The right call to action needs Using credible text, impressive visuals, and creating a sense of urgency. Also, making them easy to find is essential for visitors.

Making good use of examples for CTA

1. Netflix

2. WordStream

3. Hotjar

4. HubSpot Sales

5. Campaign Monitor

6. Kissmetrics

7. Spotify

8. Trello

9. Lyft

10. Join.Me

Finally, we can cap off this article with good advice that is “your brand is what people say about you after you leave the room” by Jeff Bezos, who is CEO of Amazon.

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