Give your sales team more time to sell

Siân Hunter
Telecoms Trends with Dubber
3 min readFeb 19, 2021

How would your sales performance improve if you gave every team member more time to sell?

By reducing admin, manual and inaccurate record keeping, and searching for what was said, sales teams can get back to what they do best: selling. While effectively documenting sales activities can be vital to ensuring customer needs are addressed and performance is monitored and improved it doesn’t need to be done by hand.

End not knowing

What if you knew what was actually said? In customer-facing roles, such as those in sales or customer service departments, time can often be wasted trying to find out exactly what was said. In order to end not knowing, sales teams need a call recording solution that captures 100% of calls for evidence of conversations. And that’s just the beginning. If a solution has added voice AI that can transcribe speech to text, a full transcript can accompany a recording for an accurate written record.

Things get even more interesting when you introduce an open API. Developers can facilitate integrations with existing business tools and applications, including CRM systems so that recordings and their transcripts can be stored within a customer account. This gives sales teams complete visibility over every interaction a customer has had with any department in the business.

Discover instantly

Rather than trying to take manual notes during a call, what if every conversation was captured automatically? Sales teams would no longer waste time doing detective work to confirm agreements or resolve disputes — their time can now be spent generating revenue for the business. With a user-friendly interface, or integration with a CRM application, salespeople could even refer to a previous conversation with a customer while they are talking to them on the phone.

Train staff based on real customer conversations

Recording sales conversations creates a bank of real-life examples of customer calls, which makes ideal training material for new and existing employees. With the addition of sentiment analysis, calls rated with positive or negative scores can be easily identified to show successful customer interactions, and the kind of negative calls they might encounter.

Case study: DeSpir Logistics

DeSpir Logistics combines the best practices of logistics and technology to pioneer a new method of secure transportation logistics. We spoke to Sierra Villarreal, who covers security and compliance, to hear more about how Dubber saves the company time.

Dubber: What was the challenge that brought you to choosing Dubber?

Sierra Villarreal: We wanted a record of our calls in order to have a record of what was agreed upon during conversations with customers.

D: How did Dubber help you solve this problem?

SV: Dubber provided a great, affordable solution that meant we had a record of every agreement made over the phone. We can get to the facts on the first phone call; instead of wasting many hours following up on phone calls and emails trying to prove something was said on a phone call.

We also use calls to help with training new and existing employees on certain situations, calls, questions, etc. Most of all, we SAVE time!! We are no longer paying employees to spend hours investigating claims a customer made on a phone that wasn’t recorded. We can now use that time on sales. The company is saving money due to investigation hours reducing because of Dubber!!!

D: What was the process of going live with Dubber like?

SV: The Dubber portal is extremely user friendly. The easy to use solution makes it easy to retrieve a call in seconds, even while on a call with a customer, meaning we can reference a conversation to confirm details of agreements and resolve any disputes with customers with absolute proof of exactly what was said.

A version of this post was published over on the Dubber blog.

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