We are living in a user-centric world where we expect complex industry applications to be as easy to use as our smartphones. We want apps to adapt to us over time through continued development and machine learning. And, we expect immediate customer support when we report a problem.
So, if you’re building communications solutions, how do you meet these high user expectations? Which technology is adaptive enough to keep up with changing user needs in an evolving market?
The answer is Session Initiated Protocol (SIP), which was built to be a flexible container for any type of media. As an IP-based protocol, it will innovate on pace with new internet capabilities. And when it’s implemented as described below, elastic SIP trunking represents the best in 21st-century, user-centric communications architecture.
User Endpoints
Traditionally, your calls are tethered to devices: you dial, they ring. The person who picks up is who you end up speaking to.
But a SIP endpoint is an application, not a device. While many SIP trunks are configured to ring a phone, they also have the potential to be as user-specific as the logic built into their applications allow. If called parties are unable to pick up the phone, the call can connect to an app on their smartphones instead. Or, it could connect to a transcription server to forward the message through email.
This flexibility makes SIP calling better suited for modern users with multiple devices, with the application adapting to the user’s communication preferences.
Enriched Communications
People have multiple ways to communicate these days: voice, text and video; GIFs and emojis; documents, web pages and social media. We reach for these without thinking when telling stories or collaborating.
SIP is the perfect venue for the multimedia user. A SIP trunk serves as an avenue of communication without putting limitations on the media traveling between endpoints. SIP numbers can support video calling just as well as text messaging.
Contextual Communications
Because SIP is application-centric, communications can be deeply embedded into actual workflows, as necessary. Let’s say you’re managing tasks in a project management tool. You have a question for a coworker, so you initiate a call from inside the application. As you’re speaking, you can pull the tasks you’re discussing directly into the call stream, all managed on a single SIP trunk.
Tomorrow’s Technology
Technologies like augmented reality or “communitainment” (communications enhanced with games or media) are turning to SIP to turn next-generation ideas into realities with just a smartphone and an internet connection.
So how can real-time communications enhance the way users are using your product today?
If you’re looking for a SIP trunk provider, Telnyx has the most sophisticated SIP trunk architecture with the widest coverage in the industry.
And the Telnyx Programmable Voice and SMS APIs enable developers to easily leverage our services to power the next generation of communication applications.
Reach out to our customer success team to learn more.
