[DESIGN] GUHADA’s Brand Identity

TEMCO
TEMCO

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Hello, TEMCO community,

Today is another session for us to inform you about the update of GUHADA design process.

Currently, the team is working on the technical development of GUHADA and for the design side, the UX/UI design. But first, let us tell you about GUHADA’s BI (Brand Identity).

GUHADA’s BI Branding

Previously, we have mentioned about GUHADA’s branding keywords, Harmonious, Essential, and Refined.

By utilizing the keywords, we have extracted the essence of the design and set various direction on BI design concept.

You can find out the details about the BI-Branding through the link below:

And, when you think of GUHADA, the color that comes up in your mind is… purple.

We also have made an article about why we have chosen purple for the color of GUHADA.

So, from all this, are you curious about the branding identity (BI-Branding)of GUHADA? how about the concept?

Normally when you purchase item(s) at off-line shops, you receive the items in a shopping bag(s). Based on that we have used the shopping back handle as the design motif. Also, with the design essence from the Tangram. With the combination of the two, we have created the BI-Concept.

BI-Concept

GUHADA BI Variation

The below shows the reborn BI Branding:

GUHADA’s symbol below can be seen often through the platform upon release:

Thank you for reading and checking out GUHADA’s BI-Branding.

Please stay tuned for GUHADA, an ecommerce open maket platform for luxury goods.

TEMCO: Innovative Supply Chain Data and E-Commerce Solution through Blockchain and Smart Contract Technology.

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TEMCO
TEMCO
Writer for

Blockchain-based Supply Chain Data Management and E-commerce Open Market Platform, GUHADA.