Technology Shaping The Future Of Tennis & Sport Program Management
At the annual Tennis Industry Conference that I attended earlier in the year in Orlando, the central theme was to discuss the benefits and opportunities that technology presents to help tennis programs become more successful and spur growth in the industry. Currently, many tennis club programs in the U.S. are facing over 50% customer churn rates (as per data mentioned at the Conference), stagnant to little year-over-year revenue growth, and problems with the quality of instruction and service being delivered to customers. As are many other industries, the sports industry too is looking to adopt technology in a bigger way to solve many of these issues.
In this regard, our work with Tenicity, where we are supporting tennis programs with a technology platform to manage player development, is both timely and exciting as we are shaping a new future in tennis program management. Below are three key areas where our technology is helping our customers create more value and drive success across all aspects of their programs:
Brand differentiation: our technology is enabling tennis directors and managers to effectively oversee their team as well as the quality of instruction and service being delivered to their customers. Furthermore, the tennis team (director and coaches) can implement a speed, regularity, and mode of communication with their players and parents that differentiates their program and brand from others. In our opinion, tennis directors and managers who are slow to adopt the right technology may very well find themselves in a competitive landscape that has left their programs/brands behind with much catching up to do.
Below is a picture of a player’s dashboard on Tenicity — the presentation of this data elevates the program in the eyes of its customers versus an experience where the latter receive information infrequently and haphazardly.

Elevated collaboration: our platform enables fast, organized, and accessible information sharing between all program members. Therefore, less time is spent sharing or finding training and match related information, and more time is spent analyzing the data and providing valuable feedback. Tennis directors and managers who fail to introduce new and improved modes of communication will continue to face inefficiencies in operations as well as sub-optimal teamwork and player development outcomes.
The below match evaluation is an example of valuable data shared on Tenicity’s platform after a match (this data typically gets lost or buried in paper-based folders or emails) that is organized and easily accessible by all intended recipients.

Data-driven insights: our technology is not only helping directors, managers and coaches to showcase their efforts in an objective manner related to developing players along a pathway, but also enabling them to improve or fix gaps in their programs based on data-driven insights. Data is a powerful way for tennis and sport programs to strengthen their brand and make smart decisions. Directors and coaches who do not value or understand how to use data will not be as successful in player development.
Below is a progress chart of a player’s serving scores. Tennis directors, coaches and teams that manage data well, will stay focused on their objectives and implement well-timed progressions that accelerate the development and performance level of their players.

We are excited about the future that technology holds in helping tennis and sport programs prosper by differentiating their brand, enhancing collaboration, and using the power of data-driven insights to be successful. I welcome thoughts and feedback on the benefits and opportunities highlighted in this article related to technology’s role in tennis and sport program management.
Best,
Harsh

