W Concept & 10x10 in new CHAI payment integration

CHAI, a mobile payment application powered by our blockchain network, has announced its integration into W Concept and 10x10 to offer further streamlined payment options. Customers looking for fashion brands and school stationary are now able to use CHAI as a payment method to enjoy competitive discounts and efficient settlement.

Korea’s Refinery 29, W Concept is an e-commerce fashion platform with roughly 350 million USD in Gross Merchandise Volume (GMV). W Concept features various high-demand and on-the-rise fashion brands. 10x10 is a smaller but long-standing platform with 35 million USD in GMV, selling everything from designer journals to school essentials. Through the CHAI app, users enjoy a 10 dollar discount on any purchase over 50 dollars.

The continued integrations of close merchant partners confirms the growing value of stablecoin technology and Terra’s blockchain infrastructure supporting payment options in Asia’s mobile money market. With the latest integrations, CHAI users now have access to 14.2 billion dollars worth of merchandise volume across 19 major merchants. With many integrations in the pipeline and a combined 50 million users within CHAI’s global alliance partners, CHAI continues to make exciting leaps into adoption and expansion of the immediate use cases of Terra’s blockchain efficiency and efficacy. We are excited to see the successful growth of CHAI and are committed to expanding the adoption of blockchain to users worldwide.

— Co-authored by Daniel Hwang (Terra)