Formula Poro spot.

Campaign filmed in Rovaniemi, Lapland, the official home town of Santa Claus.

Snowfall, frozen and arctic are never the first thoughts for a drone flight, but this zany new campaign for DJI, directed by Territorial, pulls out all the stops.

The campaign was filmed in Rovaniemi, Lapland, the official home town of Santa Claus.

Produced by Santa Ibiza, helmed by Flatlight Films, the film, set in enormous white surroundings, features plenty of american western components in a surrealistic contraposition between the past, the cowboy, and the ultimate technology, the Phantom 4. From a wandering cowboy immersed into a white scenery, throughout an engaging Reindeer Race, the spot bring us into a visual and inspiring voyage.