Blockchain needs its Apple moment
Think what Apple did for the “home computer”.
Before Apple, the industry made kits for hobbyists. Many believed these kits represented the future, somehow. But the average person had no idea how to use them and for what. After Apple, computers became accessible. Anyone could put their hand on a mouse, and do interesting and useful things on the screen. Uses flourished and users grew.
Coinbase started us down this “Apple path.” Buying or selling Bitcoin on Coinbase is very simple. But that’s kind of all. I know they’ve added assets, but does trading your BTC for BAT really count as “doing something interesting and useful”?
We need new uses and they need to be accessible. That means:
• Simple, intuitive interfaces that anyone can understand,
• Reaching previously un-served markets with novel business models that provide real value,
• Offering users a system agile enough that they can design their own solutions for real economic needs.
Once we build new things to do, combined with accessible ways to do them, we will finally see the explosion we’ve been awaiting for so long.
