How to create differentiation while consulting
The Secret of lasting long in a consulting business…
It’s been close to 6 years we are into Software Test Consulting, and one thing, if I will truly agree upon, is that it’s not easy to build one. To clients, consultants are always experts who can help identify their problem and solve it asap.
Most of the clients we have engaged with, it’s typically a fast-paced software development environment. All of them follow Agile methodology, a tailor-made process that suits them. But the commonality with these clients is the expectations of the tech consultants.
The popular consulting approach we adopt is shown below:
Consulting is more than just giving a solution, you can’t really build stickiness with clients by just building a solution. Trust me, given some time anybody with an above-average skill set should be able to build a solution.
Then how should one create differentiation in this market? Below is what I suggest to do to create differentiation in the consulting segment.
It’s not about building a one-time solution for a team, it should be about shifting the organization a level up to be able to identify a similar problem and solve it. It’s about increasing the learning quotient of the Org, building the knowledge base, influencing the future strategy.
The secret of successful consulting: always deliver more than you are expected.
Happy Reading!
