How Sakala Mission reached 5 lakh citizens through Tesz at zero cost and saves INR 52 lakhs worth of helpdesk efforts?
Sakala Mission is the government entity overseeing the implementation of the Karnataka Sakala Services Act, 2011. Karnataka Sakala Services Act provides the guarantee of government services to citizens in Karnataka within a stipulated time period.
Sakala Mission has onboarded Tesz on May 2021. Tesz is a platform to get all government-related queries answered. Citizens ask queries related to government services on Tesz. Queries are answered by a community of experts and departments.
As of February 2023, Sakala Mission has provided answers to 902 questions and has got more than 5 lakhs views.
How Sakala Mission effectively use Tesz to generate awareness regarding Government services?
Sakala Mission has undertaken the following activities after joining Q&A platform Tesz.
- Added FAQs to Tesz
Sakala Mission already has a good set of FAQs available on their website. However, these FAQs don't come up in Google due to various reasons. Google has made 3000+ changes to its algorithm last year. So, it is important to follow these changes, if a website has to rank top on Google search results.
When these FAQs get added to Tesz, the aspect of coming up on Google search results is taken care of. This will help Sakala’s already existing content reach more users.
2. Provided Comprehensive answers diligently
Helpdesk of Sakala provides comprehensive answers to citizen’s queries diligently. This helps people to know all the aspects of applying for government services.
This also helps Sakala to rank for hundreds of keywords on Google with respect to this particular query, which brings more traffic to Sakala’s content.
How Tesz help Sakala Mission reach its target audience efficiently?
Unlike other social media channels such as FB or Twitter, where people view the post of Sakala Mission in their newsfeed passively, each and every person who has viewed Sakala Mission’s answer on Tesz is by people who search for that specific question on the internet.
This happens because Google indexes content on Tesz and it comes up in Google when someone searches for it.
This leads to scalability as the same answer is viewed many times.
If not for Tesz, this person would have either called the helpdesk or asked the question through social media channels, where the helpdesk has already answered the same query multiple times.
So, each and every view department gets on Tesz is a minute saved for the helpdesk team in answering the queries. This reduces the load on the help desk team.
Also, Tesz saves INR 52 lakhs worth of helpdesk effort for Sakala Mission..
Citizens come to Tesz only when they have a query related to government schemes and processes.
If not for Tesz, citizens would have called the helpdesk or reached out via email or social media. The valuable time of the helpdesk is saved from answering the same query because of Tesz.
Assuming Sakala Mission Helpdesk takes 5 minutes to answer a query, 500,000 views result in 500,000 mins. That is 41,666 hrs of work.
Assuming an officer works for 8 hrs a day for 25 days a month, 41666 hrs becomes 208 man-months. If a helpdesk official is paid 25000 per month, around INR 52 lakh worth of helpdesk effort is saved.
Note: This article was last updated on Feb 11, 2023
