50 corporate cliches you secretly love

Textio reveals the most distinctive jargon in each state

Marissa Coughlin
Jul 26, 2017 · 3 min read

Have you ever defined a strategic communications plan to achieve alignment and increase productivity resulting in a win-win outcome? Chances are good that you’ve been tasked with at least one of those things, but which one might just depend on where you live.

Textio culled through its database of over a quarter billion job posts to find which corporate cliches were the most distinctive jargon phrases for each state in the U.S.

And hey, if I had to choose anywhere to work based on this list, it would be Hawaii — because that’s where the magic happens, more frequently than anywhere else. I would probably avoid Michigan, where I need the eye of the tiger. Where does one pick up such an item before work? And, if I had to manage escalation every day in New Hampshire, or possess strength in Kentucky, I’d sure get tired fast.

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Click to enlarge the map. The most distinctive corporate jargon in every U.S. state, from textio.com

We also found a few patterns among the most common cliches:

  • There are a host of bodily functions in there: In Indiana you need fire in the belly, but in Minnesota they prefer face time, Whereas New Jersey is most concerned with what is in our DNA.

Corporate cliches comprise one of the language categories that are called out as “orange phrases” by Textio’s predictive engine. These are key phrases that are negatively impacting your Textio score, which means your job will fill slower and attract fewer good candidates than it would if you were to replace that language with something better.

The full list of states and their most distinctive cliches:

  • Alabama — Value add

Learn more about how language impacts your hiring at textio.com

Textio Blog

Writing about the future of writing

Marissa Coughlin

Written by

Comms for @textio, all around geek, burgeoning soap maker, Alaska grown. Likes: puns, alliterations Dislikes: vegetables, mornings. Pronouns: She/Her

Textio Blog

Writing about the future of writing

Marissa Coughlin

Written by

Comms for @textio, all around geek, burgeoning soap maker, Alaska grown. Likes: puns, alliterations Dislikes: vegetables, mornings. Pronouns: She/Her

Textio Blog

Writing about the future of writing

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