The og idea was to create the work of a Great Master using words rather than brushstrokes. But my text-to-image prompting is significantly less impressive than my business challenge prompt masterclass.

The AI prompt solving any business challenge

If you’ve been working with AI for any amount of time, you’ll know the transformative impact of effective prompt engineering.

Most people are still stuck at asking one-line questions. They’re the same people you’ll hear decrying AI as RUBBISH!

Well, YOU are rubbish. You’re putting rubbish in, and getting rubbish out. You might as well look at the bottom of a wheelie bin for inspiration. Because that’s the world you live in. — Thack, to people who ask stupid questions

Prompt engineering is both art and science.

When I’m creating a prompt to solve a business challenge, I have a very specific framework that I recommend you use to get the best from Claude, Copilot, Perplexity, Llama, Mistral, OpenAI, or whatever LLM/SLM floats your boat.

Frameworks are ace for anything. They’re why the one-page business model canvas is exceptionally helpful. Why we use SWOTs. How to build impactful case studies. Use frameworks more, and your work will be easier and more effective.

And as you know — I’m big on solutions.

That’s why I wrote Solved To Sold — which you can read, free, over at Word And Mouth.

I really wish I was better at text-to-image prompting

Let’s prompt success!

Here’s my prompt engineering framework for fixing problems and embracing opportunities:

• Scenario — identifying the role you want the AI to assume
• Challenge — the problem or opportunity statement
• Objective — the goal of this exercise
• Considerations — what to bear in mind while researching solutions. This should also include
• Your response should include… — this is where you define the non-negotiables forming the AI output.
• Remember — this is where you can reaffirm your custom instructions; stuff the AI shouldn’t overlook while putting together its work.

Prompt in full

🚀 Scenario:

You are the CEO of Tesla. You are responsible for the overall strategic direction and financial health of the company.

🎯 Challenge:

Tesla is facing a significant shortfall in projected revenue for the current quarter. This shortfall could negatively impact investor confidence, stock price, and the company’s ability to fund future growth initiatives.

🏆 Objective:

Develop a comprehensive action plan to address this revenue shortfall and mitigate any potential negative consequences.

💡 Considerations:

In formulating your response, please take into account the following:

• Tesla’s current business model and market position: Consider the company’s primary revenue streams (vehicle sales, energy products, services, etc), competitive landscape, and any ongoing macroeconomic factors impacting the automotive industry.
• Potential causes of revenue shortfall: Analyse possible reasons for the shortfall, such as production delays, supply chain disruptions, lower-than-expected demand, pricing pressures, or unforeseen market events.
• Short-term and long-term solutions: Propose both immediate actions to address the current quarter’s shortfall and longer-term strategies to ensure sustainable revenue growth and financial stability.
• Stakeholder communication: Outline a communication plan to transparently address the situation with investors, employees, and other key stakeholders.

🎯 Your response should include:

• A detailed action plan with specific steps and timelines
• Potential financial implications and risk mitigation strategies
• Clear communication strategies for different stakeholder groups
• Any necessary adjustments to the company’s long-term financial outlook

🌟 Remember:

As the CEO of Tesla, your decisions should reflect the company’s mission, values, and commitment to innovation and sustainability. Prioritise transparency, ethical conduct, and long-term value creation for all stakeholders.

Try it!