Better Ways to Connect with Customers During a Pandemic

Tolulope Lawani (techytoluwani)
thankucash
Published in
3 min readMay 7, 2020

“The key is to keep the DNA of the business intact so that when we come back out of this incredible, unique situation, we have all the building blocks we started with before to spring right back into business.” — Kevin O’Leary

As the global community battles with an unprecedented crisis, business leaders are in a quest for better ways to navigate their businesses around the shocking tides of events without losing relevance and customer loyalty.

Connecting with customers has changed. However, this is no time to slack. In fact, loyalty has always been a two-way commitment, and there’s no better time for customers to know brands that truly value them than now.

Share Your Contributions

Customers want to hear about your contributions to reducing the spread of the virus. Are your team members working remotely? Do you have to temporarily shut down operations to protect your employees and customers? Are you supporting local non-governmental organizations with fundings for relief packages? Let your customers know. Let them know you are involved in the solution and not just on the sidelines.

Reach customers using data on your ThankuCash dashboard. You can engage them through emails and SMS.

Innovate to meet customers’ needs

Customers’ needs have evolved with the advent of a global pandemic. With COVID-19 influencing their daily routines, it is a waste of time and resources to stick with the same old rules. Adjusting your services and products to target those needs is a step in the right direction.

Social media also provides a viable platform to stay connected with customers. If you own a clothing outfit, online runways shows can be held to promote indoor attires which customers can wear indoors or for virtual meetings.

For Salons, professional hairstylists can host live webinars on DIY simple haircuts and hairstyles for both male and female customers. The place of customer data cannot be neglected to achieve all these. Invitations to virtual events can be sent to customers using data provided on the ThankUCash dashboard.

Cashbacks/Loyalty Programs

The goal here is to stay relevant connected with your customers both during and post COVID-19. Knowing that unemployment and salary reductions are some of the challenges customers are facing at this time, tell your customers you’re interested in helping them maximize their income through cashback. Our cashback solution, ThankUCash, allows customers to save money on all purchases and buy more with accumulated cashpoints.

By signing up on ThankUCash, businesses can reward customers with a specific percentage from the total amount spent on purchases.

Virtual Stores

Do you sell fashion products or accessories, an online store is a practical place to drive sales and reach customers at the comfort of their homes. By simply designing an appealing catalog for your products on a trusted and user-friendly platform, customers can make purchases without being exposed to undue risks.

ThankUCash is an innovative loyalty solution tailored to help businesses connect with customers. It is designed to meet the needs of merchants as it evolves. Yet to sign up on ThankUCash? Visit www.thankucash.com to get started today!

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Tolulope Lawani (techytoluwani)
thankucash

Content Strategist| Tech Enthusiast| Digital Strategy Expert| Experienced Journalist