Keep Your Customer Safe From Coronavirus, Leverage On ThankUCash Data

Tolulope Lawani (techytoluwani)
thankucash
3 min readMar 19, 2020

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“People do not care how much you know until they know how much you care.” — Teddy Roosevelt

As a business, your disposition towards the current coronavirus pandemic can make all the difference in building a better relationship with your customers. Contrary to popular opinion, you don’t necessarily need to run a pharmaceutical company to show your customers you care about their overall wellbeing.

COVID-19 is highly contagious, thus, being prepared and taking deliberate actions to reduce transmission, especially among your customers, communicates your commitment to them. This act consequently drives customer retention and loyalty even during these trying times.

Armed with customer data on your ThankUCash dashboard, here’s how you can be more strategic in keeping your customers safe from the coronavirus outbreak;

Email Health Tips

With over 99% of customers opening their emails on a daily basis, one effective way to sensitize your customers on prevention tips against Covid-19 is through electronic mails. Douse down the growing hysteria trailing the pandemic by sharing informative contents on the virus with your customers. To extract your customer’s emails, log into your ThankUcash merchant account, and download data from your customer page. Yet to sign up on ThankUCash? Register here to start accessing key customer data to drive customer retention at all times.

SMS Campaigns

Stats have shown that SMS campaigns have about 98% open rates and 90% response especially when the contents are relevant and useful to the recipients. What this implies is that you can develop top of mind awareness for your business during this current coronavirus outbreak. You can send quick hygiene reminders to your customers, highlighting your brand name with the uppercase so your customer can easily know the source of the message. Customers phone numbers are also readily provided and sorted on your ThankUCash dashboard.

Initiate Delivery Service & Rewards Programs

Social distancing has been announced as one effective way to minimise the spread of coronavirus. In other words, people are expected to have lesser body contacts with others. While you might see this as a challenge if you run a brick and mortar store; the situation can easily translate to increased sales if well handled. Start by setting up an online store where your customers can make orders, then incentivise them with rewards on every transaction. ThankUCash provides you with a reward solution that allows you to reward both cash and card transactions.

Promote In-store Hygiene Culture

Despite the panic and hysteria in the following the virus outbreak, people generally can’t survive without taking the risk to shop for their basic necessities. Show your customers you care about their health by providing necessary hygiene products like sanitisers and disinfectants at your store. You can also monitor periods where you have the highest footfall, and launch short virtual hygiene campaigns during these periods. With ThankUCash, merchants can easily track their footfall and plan more strategic marketing.

Are you yet to sign up on ThankUCash, visit www.thankucash.com to sign up today.

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Tolulope Lawani (techytoluwani)
thankucash

Content Strategist| Tech Enthusiast| Digital Strategy Expert| Experienced Journalist