Understanding Your Customers’ Behaviours with ThankUCash

Truthfully, there have been different schools of thoughts on whether customer loyalty programmes really matter; do rewards have any impact on a business’ bottom line? In practice, it is quite easy to misunderstand and misapply a loyalty programme. When this happens, rewards are then perceived as being redundant and even irrelevant to every business objectives.

To avoid this, companies should only adopt strategically designed innovative solutions that rely majorly on insights drawn from credible and accurate data. It’s in this same breath that ThankUCash provides merchants with a comprehensive and up-to-the-minute guide called “Reward Analytics”.

Here’s how to effectively utilize the reward analytics features on the ThankUCash dashboard:

Track Customer Visits

Generally speaking, the goal of rewards programs is basically to convert first-time buyers into loyal customers. But how do you know when exactly you’ve finally gotten a loyal customer? ThankUCash sees this lacuna and thus provided a metric that helps you measure how many return-visits you get from a customer after earning his/her first rewards from you.

This quickly helps you track what works and what’s not.

Monitor Buying Decisions

Aside from transaction counts which are measured through customer visits; ThankUCash rewards analytics also help you understand your customer buying behaviour. Was there any increase in their buying habits or not? These insights guide you in designing strategic follow-up plans that can help you scale your business.

Redeem and Reward Claims

Are your customers mostly savers who prefer to accumulate their cashpoints overtime or impulsive shoppers who would rather quickly redeem their points at your store? When are your customers likely to redeem their rewards? Who is the highest saver within your customer base? These questions and a host of others are readily available on your rewards analytics dashboard. This information comes in handy when creating persuasive marketing contents. It also aids you in choosing the best communication pattern that’s more sellable to your customers.

Rewards analytics is just one amongst other important features integrated into the ThankUCash reward solution for your business. Yet to sign up? visit www.thankucash.com to sign up today and launch your business into a whole new phase.

Are you a ThankUCash merchant already? then log into your dashboard and take advantage of the insights provided on your analytics page. There’s no better time to take a step closer to your customer's heart than now and daily!