What To Do With The Customer Data On Your ThankUCash Dashboard

Business Intelligence provides organisations with actionable information for strategic decisions. At the core of this is customer data. Customers are the livewire of every business, they determine which business stands the test of time and which is short-lived.

Hence, ThankUCash is designed as an innovative loyalty solution with a range of analytics features, and that includes customer data. Now, let’s talk about how you can leverage these insights and data for your business;

Build Customer Relationship

Generally speaking, relationships are built on shared information and values. This same rule applies to business and customer relationship. Under the Customer data features, business owners and managers markers can access customers phone numbers, email address and gender of their unique customers. These are significant data that can serve as relationship blocks for SMS and email campaigns. It provides the much-needed bridge for two-way communication between businesses and their customers.

Sales Retargeting

Research has shown that return customers tend to spend 300% more than one-time customers. Why? Customers are more likely to trust recommendations and offer from a previously patronised business, making it yield more results than marketing to a cold audience. This is, therefore, a sales niche waiting to be harvested by your business sales and marketing team.

Build Brand Loyalty

ThankUCash customer analytics features also give insights into the total number of times a customer has patronised your business, this is tagged ‘customer visits’. With this insight, managers can keep track of customers who have proven their loyalty to their brands, and design more actionable loyalty scheme for one-time customers. It provides a template for assigning brand ambassadors, as it includes key metrics indicating customers first visits, last visits and transaction records.

Strategic Advertising

Many organisations expend unnecessary budget on campaigns targeting the wrong audience and measuring vanity metrics. With customer data, businesses can spend less, get more specific in tailoring their ad campaigns directly to their target audience. These data also act as a start point in building look-alike audience for a campaign.

All these opportunities are readily at your fingertips for all ThankUCash merchants.

Are you yet to sign up for our innovative reward solution? Visit www.thankucash.com to register today and start harnessing your customer data!