#GivingTuesday Prep — Leading With Video

Delaney Strittmatter
Nov 1 · 3 min read

There’s a lot of generosity flying around on that first Tuesday in December.

Since its inception, #GivingTuesday has grown tremendously. In 2018, there were 3.6 million online gifts made. There are an incredible amount of donors ready to give after the sales-driven days like Black Friday and Cyber Monday.

Giving Tuesday is a popular day for appeals, so your messaging will need an edge to grab attention.

Here are some ways to stand out on #GivingTuesday 2019:

See how the Flint Hill School combined a personal appeal with their #GivingTuesday Message

Wanna learn more? Sign up for a free demo here

Subject Lines Tips

Top 3 recommendations when it comes to creating a subject line:

  1. Keep it short and sweet. According to an article by campaignmonitor, the sweet spot for subject lines is 41 characters or 7 words.
The Catholic University of America let one of their students shine in their #GivingTuesday appeal!

Get started — Sign up for a free demo here

Video Tips

  1. Keep your video between 30 seconds to 1 minute long. This is especially true for social media content as you have seconds of people’s attention as they are scrolling through Facebook or Instagram.

Check out the full webinar below for more tips on how to prepare for your upcoming #Giving Tuesday campaign!

Wanna learn more? Sign up for a free demo here

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Delaney Strittmatter

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