ThankView + Giving Day Volunteers: Use Video to Spread Your Message Far + Wide!
You’ve set your date and built your brand, but now you need to spread your Giving Day message far and wide. As much of a reach as your organization and its respective social media accounts may have, it’s to your benefit to take advantage of any existing volunteer groups within your organization.
But what if you don’t have those groups (like me!)? Fear not; you can still use this event as a nice opportunity to recruit social media ambassadors. They’re likely sitting and waiting for you to ask for help — you just have to know who is ready to do so.
Build Your Army.
Your troops are right in front of you. You can tap into existing volunteers, engage your faculty/staff populations with on-campus fun and giveaways, feature leadership in video promos, or even ask your students to aid in spreading the word.
Don’t forget your donor populations, too! If this isn’t your first year, look at who has given in the past, ask them to give again and encourage others to do the same.
Manage Them.
ThankView is a helpful resource for managing volunteers, and sharing content for them to push out to their networks, or send content back to you for future use. Use our video request feature to get solid clips back from your volunteers that detail why they choose to give back to your institution. You can also ask donors to reply, telling you the same!
Say Thanks.
What better way to show your donors you know them than with personalized ThankViews? See our latest How-To for a step-by-step guide on how to make this happen at your organization — it’s actually a lot easier than it sounds!
Don’t forget to say THANK YOU to those who help you out. Coordinate a fun, personal staff thank you to your volunteers once your campaign concludes, and ask them for feedback on their experience as a volunteer.
How are you managing volunteers for your giving day? Sound off in the comments, or share your ideas with the rest of the ThankView Community on Facebook in our exclusive group.
Not on ThankView? Sign up for a demo, today and learn how our video messaging platform can help you reach your solicitation and engagement goals.
