ThankView + Giving Days: How Video can Enhance your Event!
If you’re already using video in your Giving Day, it’s probably for some of the more popular pairings around peer-to-peer outreach, personalized thank you’s, and the must-do launch video. Did you know there are other areas where you could make a big impact by adding video to your strategy?
By partnering with ThankView and incorporating video messages into your approach, you could increase the yield of your event with minimal investment in time and resources.
Monitor Open Rates
Send ThankViews to promote your Giving Day and monitor the open rates of those who receive them. Have a group that’s opening and engaging, but not converting? These are your lowest hanging fruit — go get ’em with more follow up and (perhaps) a personalized video from a current student.
Reminders!
Donors get busy — just like us! Take the pressure off and offer a day-of reminder to those who don’t want to miss the chance to give. Kick off your Giving Day with a ThankView message thanking these folks for taking the time to give, and reminding them that they asked for this reminder to do so.
Keep high ups in the loop.
Your donors don’t want to scroll through long winded emails, so why would your colleagues? Keep leadership and high level volunteers in the loop by sending a simple video with stats to date and any worthy talking points!
Mange volunteers easily.
With our video request campaigns and shareable content, it’s easy to request videos from volunteers or provide them with content for sharing on their own social timelines. With video being 3–5 times more recallable than text alone, it’s time to collect and curate more digital content to make a strong case for support and engage your audience widely and often.
To dive in deeper to this topic, be sure to view our on-demand presentation of our ThankView + Giving Days webinar, part of our ThankView How-To series. Clients can take advantage of this and our ThankView Partner Community on Facebook, where ideas are shared regularly and often.
Not on ThankView? Sign up for a demo, today!
