How The Mandalorian Changed Disney’s Star Wars Strategy
An understated story became a massive hit and helped to show Disney the way forward.
Last week, WarnerMedia made waves by announcing that the films in its 2021 slate would debut on HBO Max and in theaters on the same day. This week, it was Disney’s turn to make the big streaming-related news. They did not disappoint.
Disney held a 4-hour (FOUR-HOUR!) event for investors last Thursday, where they announced an enormous number of projects. Somewhere around 80% of that forthcoming content is specifically for Disney+. Vulture has a list of everything here. It is a massive list.
There is plenty of analysis out there about Disney’s decision to continue debuting some movies in theaters, the remarkable subscriber growth at Disney+, and what announcing all these projects really means for the future. Here, though, I want to dive into the Star Wars portion of things.
I have always loved Star Wars. While I’m not an extreme fan who goes to conventions and reads all the…
