Because explaining (the ROI of) Twitter is hard
Originally published on 04 September 2014
Twitter is a mystery to many. It’s understandable. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out
I want to measure financial returns as much as any one but If you are going to win in this new digital age, you must humble yourself and accept that value will also come to you from MRS — Magnificent Random Synergy. Let me explain through an example.
I also struggle to make my case when anyone asks me a similar question.
Mark’s post is the best example of an explanation to just what and how Twitter can be(come) for anyone — whether it be individuals or a business.
A highly-recommended read.
Kinny tweets aviation, social media and technology on Twitter.
