“Kill them with kindness”

Originally published on 27 August 2014

Blanca Juti, Chief Marketing Officer at Rovio (aka, the maker of Angry Birds), tweets…

Kindness comes from the heart.

It is a human principle. Naturally-occurring.

This tweet may have been sent with good intentions. But it bothers me how it was expressed in the context of good social media practice, rather than a quality we human beings are all capable of.

Kindness is pure. Imitation is deception.

(Have we become so emotionally desensitised now?)

Kinny tweets aviation, social media and technology on Twitter.