Social media team attempts to respond to every single tweet

Originally posted on 10 October 2014

Daniela Walker, writing for psfk.com:

The temporary center is the hub for KLM’s global social media campaign #happytohelp, masterminded by agency DDB & Tribal Amsterdam. The airline approached the agency to create a campaign that would show off their exemplary customer service. The result was #happytohelp, a hashtag that travelers around the world can use on Twitter to ask KLM for advice.

Keywords: temporary; masterminded; agency; “show off”

A little showing-off probably wouldn’t really hurt. Let the real world see proof of your great(est) efforts on social media.

On the flip-side, such a demonstration is clearly a sales and(/or) marketing tactic. But in social media, the power of word-of-mouth is far greater — hence, why the circus act?

Most would probably agree with the statement that KLM’s overall social media efforts are quite positive, specifically when compared to its competitors. But I wouldn’t go as far as to say they’re outstanding.

And yes — KLM seems to attempt to respond to every tweet — but they don’t (not really anyway).

Kinny tweets aviation, social media and technology on Twitter.