The Making Of: Cycle-Connected Care
A behind-the-scenes peek into the making of the Tia Clinic
Tracking passively through wearables and via self-reported apps has become commonplace for a lot of us. But, all too few of these products are designed by women, and even fewer of these products connect to care.
In designing our own tracking product amidst a sea of (generally bubble-gum pink and flower-filled) period trackers in the App Store, we asked ourselves:
What would a tracker *actually do* if it was designed by women and for women?
In typical Tia style, we turned to our users to find out what they like and didn’t like about tracking today. Here’s what we heard:
“I stopped tracking when I got an IUD because I don’t see the point. Trackers don’t work for me anymore.”
“I spend all this time tracking stuff on my phone, and when I go to the doctor, there’s no good way to show her this information!”
“My period is the least of it — I want to track my moods, my stress and understand how my lifestyle impacts how I feel everyday.”
And this time, we turned to doctors to get their read on trackers, too:
“The single biggest thing differentiating a female patient from a male patient is her cycle and related hormone fluctuations. Yet, all of this data is trapped in my patients’ phones and inaccessible to me as a provider!”
“I struggle to treat women based on a snapshot moment in time — like the length of her last cycle or how bad her cramps were last week. I need, but lack, longitudinal data to accurately diagnose & treat my patients.”
“Everyone is obsessed with data these days. But more often than not, there is too much or not the right data given to doctors to actually be useful in a care context.”
Pairing these patient wants with provider needs, we built the first cycle, health and wellness tracker that connects to care — not a tracker for tracking sake, but a tracker in service of meaningfully better healthcare.
We call this Cycle-Connected Care. Here’s how it works.
Meet Maria — she’s 29 and self-describes as generally “healthy,” but has been experiencing bad headaches lately.
With the goal of getting to the bottom of her headaches, Maria downloads the Tia App and tells Tia some key tidbits about her: her birth control (currently on the pill), if she currently gets a period (yes), and why she wants Tia to help her.
Maria starts tracking her headaches with Tia and a few other things Tia suggests might be related.
After a few days of tracking, Tia sends Maria some info about a potential connection between her headaches and her birth control:
But, after seeing Maria report severe headaches repeatedly over multiple months, Tia sends her another insight — this time with a bit more urgency, suggesting that Maria go to the doctor.
Maria books an appointment at the Tia Clinic to discuss her headaches. And when she walks into the exam room, all of her cycle, health and wellness data from the Tia app is visualized to view and discuss with her doctor together.
Her doctor points out some correlations she sees — like the connection between her headaches and her caffeine intake, and the repeated onset that occurs the week before her period.
Maria and her doctor design a care plan, together, to address these headaches head on. They discuss switching birth controls to a non-estrogenic method, reducing her caffeine intake, and trying acupuncture to help manage stress & reduce pain when they do strike.
Maria agrees to give it a shot, and is sent on her way!
And there you have a peek of Cycle-Connected Care in action — a whole new tracker for you and your Tia Clinic Care Team to use together, to treat the whole you.
The Tia Clinic is a modern gynecology and wellness practice designed to help women thrive. Become a Founding Member of the NYC Tia Clinic today atwww.asktia.com.