I have been “cautioned” over the years about giving away free knowledge through blogs, social media posts, and articles. While disguised as advice, their intent has always appeared to come from a hidden agenda to package my thoughts and sell them to the highest bidder. My intent has always been to be thought provoking and to engage in discussions around the digital challenges that face humanity. Action is more likely when driven by internal motivation rather than external direction. For Cyber Security challenges, I am sure we agree that we need all the help we can get, free or otherwise.