This Is How To Create A Pre-Launch Strategy For Your Book

Unsure how to market a book that doesn’t exist yet? Here’s how.

Rachel Thompson
The Every Day Novelist
10 min readApr 12, 2019

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In a previous post, I discussed how to pre-market your book and create buzz. Many writers are tentative about this process: how can I market a book that doesn’t exist yet?

Oh, but you can, and today I’m going to share with you:

  1. Specific, practical ways to do exactly that,
  2. When to start,
  3. The approximate time each task will take (this varies widely depending on the person and how obsessive you are, so you do you).
  4. What I won’t cover (I’m not going to go over the basics of social media). For that, you can purchase my BadRedhead Media 30-Day Book Marketing Challenge, peruse my site for specific articles, or Google stuff.

I am linking to several ‘how-to’ articles so it’s on you to click on them, read them, and do the work. *This is by no means a complete list, and focuses more on the marketing to-do’s, than the publishing and book creationary to-do’s.

**I do include a few affiliate links in this post.

Let’s deconstruct.

Creating Buzz While You Are Writing Your Book

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Rachel Thompson
The Every Day Novelist

Author, 8 books. Writer: Start It Up, Writing Coop, Better Humans. Childhood sexual assault survivor/advocate. Book Marketer http://BadRedheadMedia.com