YOUR STEP-BY-STEP GUIDE ON HOW TO TAKE YOUR IDEA AND BRING IT TO THE WORLD
Walt Disney was a dreamer.
And the way that Walt Disney turned his dream into reality has a lot to do with what you’ll need to do in order to turn YOUR dream into reality.
First off, Walt had nothing given to him.
After a rough start to life, he came to Hollywood at the age of 22 with $40 in his pocket and one shirt.
In those early years, he developed the skill of being an animator, which basically meant he drew cartoons.
Walt Disney was the typical “starving artist” — very talented with a piece of paper and a pencil, but he didn’t know how to monetize his skills.
After multiple attempts with no luck at finding work in a studio, he said to himself, “If there is no work, I have to do something on my own!”
On October 16, 1923, Walt founded, along with his brother, “Disney Brothers Cartoon Studio”.
Back then it wasn’t one of the world’s most recognized brand, it was simply 2 brothers trying to make something work in a garage with a rented camera.
“This whole thing started with a dream” — Walt Disney
It was still just a dream at this point — and that dream needed to be sold to other people if the world would ever benefit from it.
HERE’S HOW WALT DISNEY TURNED HIS DREAM INTO REALITY:
The original name for the mouse wasn’t Mickey.
“Mortimer Mouse” was the name before Walt’s wife convinced him to change it.
On May 15, 1928, Walt released his first screening of Mickey Mouse, but the audience didn’t respond positively.
He gave it another try later in the year but the cartoon was never released because he couldn’t find a distributor for it.
The key is, he didn’t give up — he continued producing.
He went back to the drawing board (literally) and that November came up with another short, animated film that featured Mickey the cartoon character.
The 3rd time was a charm — this time he secured a distributor and Mickey Mouse began to get known to the masses for the first time.
#2 PERSONAL INVESTMENT
After some initial success, Walt knew that he must keep adding wood to his fire because you can’t rest on yesterday’s success if you want future growth.
Between 1929 and 1939 Walt kept pumping out films.
He hired more animators and his studio grew.
His first mega-hit came in 1937 with Snow White and the Seven Dwarfs.
Adjusted for inflation, it’s still one of the top-grossing films of all-time.
It not only was profitable, but it also made history as the world’s first full-length animated cartoon.
And it finally made Walt a millionaire.
To many on the outside, it looked like Walt Disney was an overnight success.
The truth is, Snow White and the Seven Dwarfs was 3 years in the making.
That’s a lot of late nights at the studio making drawings.
Walt’s personal investment into his business with his money, time, and efforts were beginning to give the world notice that he was serious about his dream.
#3 SELLING OTHERS ON HIS IDEAS
In 1948, Walt sent a memo detailing his plan for “Mickey Mouse Park.” He described Main Street, a cowboy town, and a carnival section.
His brother and partner, Roy Disney, disregarded it immediately.
The 1940s had brought World War 2 and the studio had racked up a large debt to the Bank of America since none of Disney’s postwar films had produced a profit.
The massive success of Snow White from a decade earlier seemed like a distant memory.
While the idea of creating a theme park stayed in Walt’s mind, the Disney Company only made $720K from $7 million in revenue in 1950.
With Disneyland estimated to cost between $10 million and $20 million dollars to build, the cost, relative to the company’s profits at the time, was huge.
In addition, at that time each Disney movie was costing between $1 million and $2 million — which was already pretty large relative to the company’s profits, not all of which would be converted into cash.
SO, WALT DISNEY HAD A BIG SALE TO MAKE:
How would he convince others to risk money to join him?
All dreams require funding.
If your dream is big enough, you will need to raise money too.
At first, those closest to Walt told him a theme park was too much of a diversification move that was completely unrelated to what they were doing at the time, which was film making.
But Walt stuck with his dream and borrowed $50,000 of seed capital against his life insurance.
It was the limit of his personal borrowing ability…so, he sold his second home in Palm Springs for more cash.
The banks weren’t willing to lend him more money, so Walt flew across the country to talk to major network execs at CBS and NBC.
He spent months negotiating with the idea to give one of the TV networks an opportunity to invest in his new theme park in exchange for a weekly one hour Disney TV show.
Both CBS and NBC wouldn’t agree to the deal, but did Walt throw in the towel and give up?
Nope, he went to the up and coming 3rd network, ABC, and worked out a deal where ABC would become 34% owners of Disneyland and get exclusive TV rights to air Disney shows.
By the way — there is another lesson in this — and that is Walt didn’t treat TV as a threat even though it was a new platform that seemed to rival the film industry. He treated TV as an opportunity.
With $7 million raised and 34% of Disneyland given to ABC, Walt was on his way.
He secured more funding through smaller investors.
#4 BUILDING HIS DREAM
With cash to finance the park, crews began construction in Anaheim in the summer of 1954.
A giant orange grove began to morph into Disneyland — a park that was once only an idea in one man’s head was becoming a reality.
People still doubted him, saying that he lacked the real estate and commercial construction experience to bring this kind of idea to a good ending.
But Walt knew how to delegate.
He looked to hire the best of the best to help him build his vision — so he found a guy named Joe Fowler who was a retired navy shipbuilder.
Joe was known as “Mr. Can Do” for his ability to make any project work no matter how difficult.
Walt hired him because he hated hearing 2 things…
- How much something would cost
- “It can’t be done.”
Joe Fowler was willing to try and construct anything Walt conceived of in his imagination.
For example, once Joe and Walt were looking at a waterfall and there was a dressing room off to the side. Walt wanted the waterfall to split, and the performers to be able to come out, then to have the waterfall close behind them.
Joe simply said, “Can do.”
But at the time did not have any idea how to do it — but he ended up doing it.
That’s the kind of talent Walt needed to make Disneyland a reality, not a bunch of people telling him that things couldn’t be done.
And that’s the type of people you need to partner with to make your dream a reality too — people with a “can do” mentality.
#5 PERFECTING THE DREAM
Disneyland was completed by July 1955.
You’d think that was it, dream accomplished, right?
But it was only just the beginning.
Chaos ruled on opening day.
- Rides broke down
- Concessions quickly ran out of food and drink
- A gas leak was discovered in Fantasyland
- The media gave critical reviews of the park
There was no shortage of problems.
Rather than be discouraged, Walt dug in and encouraged his team to handle the issues.
He decided to hold a media dinner to help mend relations with the press who were disappointed by the park on its first day.
And as time went on, he was able to better manage the rides and their consistency.
He kept developing the park as he understood better what was working and what wasn’t working.
Soon, Disneyland’s crowds far exceeded estimates.
He not only turned his idea into a reality, he turned what once was a mere fantasy into big business.
In 2018, Disney created over $59 billion in revenue.
Not bad for a guy that used to only have $40 in his pocket — and a dream.
Walt Disney made possible a company that today is now grossing $59 billion annually by:
- Persisting despite setbacks
- Getting personally invested and taking a big risk
- Selling others on his ideas
- Building his dream by partnering with the right people
- Perfecting the finished product even after it was built
These same principles that worked for Walt — and for myself — can work for you.
Just as Walt changed family-centered entertainment throughout the world, and just as I’m changing sales and business training across multiple nationalities, you too can change the world in your own unique way.
SEE WHERE YOU ARE AND MOVE YOURSELF TO THE NEXT STAGE:
Step 1: Are you still simply trying to get started? Keep persisting until you start to have some success. Remember Walt’s first cartoon didn’t succeed!
Step 2: Are you ready to start scaling after your initial success? Before you’ll ever be able to sell others on anything, you have to sell yourself on you, work hard, and take some personal risk. Remember, Walt worked hard in the studio for years producing quality films like Snow White and personally invested in his own business before he ever went to others about a crazy idea like a theme park.
Step 3: Are you ready to sell others to really launch the funding of your dream? If you’ve been growing and have had some success, it’s time to get others on board and really scale things. No small business stays at 2, 5, or even 20 employees if they want to reach the world. Remember, Walt couldn’t take his small studio and build the world’s most popular theme park without selling the concept to many outsiders.
Step 4: Are you ready to partner with the right people to make your dream into a workable reality? You’ve secured funding, now it’s time to make things actually happen. Go wrong here and you can still fail miserably. Remember, Walt teamed up with “Can Do” people.
Step 5: Are you ready to improve on what you’ve already built? The market will determine if what you build is quality or not, but you can always look for ways to make your already finished product or service better. Very rarely does anything stay the same forever. Remember, Disneyland still goes through refurbishments and renovations. As a matter of fact, Disney World was built in Orlando partly because it could offer more things that Disneyland by itself could never offer.
Are you ready to make your dream a reality?!
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Grant Cardone is the author of eight business books, thirteen business programs, and is the CEO of seven privately held companies. Forbes calls him one of the top social media business influencers in the world. Cardone founded and manages a real estate investment firm, Cardone Capital, with $1Billion assets under management. He also travels the world consulting Fortune 500 companies, small business owners, startups and governments on business expansion. One of his enterprises recently hosted The 10X Growth Conference at Marlins Park in Miami, Florida with over 34,000 business people and entrepreneurs in attendance from over fifty countries. Mr. Cardone resides in Miami with his wife, Elena Cardone and their two children, Sabrina and Scarlett.