Time is Your Great Multiplier

Grant Cardone
The 10X Entrepreneur
4 min readJan 4, 2019

If you happen to be someone who is just getting turned on to my work, you might not be seeing the whole picture.

You see me showing off cars, condos and jetting off here and there always talking “10X”.

But what you might not see is the 30+ years of discipline and hard work. I want to remind you today about something I don’t talk about enough:Time and how TIME can be the great multiplier and magnifier of your work.

For most people success takes time.

Yeah, Instagram makes it look like there are a lot of people hitting massive success levels in their twenties, but I was not one of them.

I don’t warn you about time to discourage you, but the reality is, it takes TIME to build a brand, fortunes and a great business.

I have been at the game for 35 years and I underestimated two things:

  1. How long it would take and
  2. How far I could get.

I have done thousands of presentations I wasn’t paid for. I have written thousands of articles like this one.

I have done who knows how many social media posts and posted literally over 10,000 videos between YouTube, Cardone Zone, Cardone University and live streams…

So, if you are tuning in at this point in my career you are seeing me doing conferences for 35,000 entrepreneurs from all over the world and joined on stage with very connected people like Steve Harvey, John Maxwell, Sara Blakely, Daymond John, Ryan Deiss and the list goes on and on.

What you don’t see is the TIME invested.

In my thirties, I was doing two hundred seminars a year and many of those events only had fifty attendees at them.

Getting people to attend my events was like pulling teeth and many of those events didn’t make money.

Bottom line is you have to put in the TIME.

Time is a brutal but very valuable asset. In the moment, it felt like I was never going to get my break.

Time lies to you in the moment and pays you in the future.

I am convinced I am being paid today for efforts that appeared to fail me twenty years ago.

I have people today investing hundreds of thousands of dollars in my equity fund, Cardone Capital, who wouldn’t take my call 20 years ago.

When you are viewing someone’s success, remind yourself about all that you can NOT see.

  • The time
  • The disappointments
  • The discouragements
  • And all the temptations to quit

When picking someone to model this year, look beyond the cars, the luxury condos and the other things and take a moment to see where they are in their career.

Time is a very misunderstood resource.

When you don’t think you are getting results in the moment, the reality is you are putting in the TIME.

I started working out in June of 2018, putting in time every day. I kept reminding myself, put in the time and you will see results.

I didn’t see any results for months and then one day — bam. Let’s face it, no matter how hard you go, you won’t have real gains without time.

Same thing with building your brand, put in the time every day.

Increasing your sales requires you to make the calls every day.

Time is brutal in the moment and rewarding in the long run.

Be hard on yourself knowing time is the great multiplier, so force yourself to put in the work now even when you think in the moment there is no payoff.

This is true in everything.

That’s why I’m asking you to come to 10X Growth Conference 3.

You may or may not see an immediate payoff, but I know it will PAY at some point in your future if you invest the time and energy to come to this event.

It’s less than a month away and it will be the largest business conference in the country in 2019.

I want you there because there will be 35,000 other likeminded people like yourself who you can network with, great speakers will be on stage throughout the entire weekend, and you’ll get strategies, ideas, and connections to help 10X your income.

Learn more about this great 3-day conference HERE.

Be Great!

GC

Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, CNBC, and Entrepreneur. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.

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Grant Cardone
The 10X Entrepreneur

CEO of Cardone Capital, international speaker, entrepreneur and author of The 10X Rule. Founded the largest business conference in the world, the 10XGrowthCon.