Whatever or Whatever It Takes?

“Whatever” is defined as an indifference to what a person is saying. It is a “who cares!” attitude that is communicated. Do you have a “whatever” mindset in life or a Whatever It Takes mindset?

The “whatever” people say things like, “I don’t need extraordinary levels of success,” or “success is not everything,” or “I just want to be happy”. The reality is that most people do not have whatever it is that they define as success; many want “something more” in at least one area of their lives. People who do nothing in their career, relationships, or whatever they want have probably given up on their dreams and are now willing to accept pretty much whatever comes their way.

There are many “whatever” people in the middle class. They simply desire a reliable job with fair to good pay, consistent health care, a fairly comfortable home in a nice neighborhood, a good education (whatever that means) for one’s children, time off for vacations (this is highly valued), and money in a 401(k) that is growing and allowing for a “decent” retirement.

I contend that the middle class is the most suppressed, restricted, and confined socioeconomic demographic in the world.

Those who desire to be a part of it are compelled to think and act in a certain way where “just enough” is the reward. The dollar is worth less today than it was yesterday and will be worth even less tomorrow. The middle class is being squeezed.

People need to get out of the middle class by exchanging their “whatever” for a “whatever it takes”.

In order to get to the next level of whatever you’re doing, you must think and act in a wildly different way than you previously have been. Approach every situation with an “in-it-to-win-it-whatever-it-takes” mind-set. Sound too aggressive? Sorry, but that is the outlook required to win nowadays.

Good parents will do whatever it takes to take care of their children. Are your dreams less important? Children, in fact, are a wonderful example of inherent obsession and a “whatever it takes” mindset. They are almost instantly fixated with any task they encounter — learning, mimicking, discovering, playing, and utilizing their full energy for whatever captures their interest. Unless some part of their development has been delayed, no child approaches his or her activities without the complete preoccupation of whatever they desire — be it a pacifier, a toy, food, daddy’s attention, or an urgent need to be changed. In this way, we see how indifference is not a natural human state.

Look at the things in your life and ask yourself, are you saying “whatever” or are you doing “whatever it takes”?

Season 2 of my reality series Whatever It Takes is going to be released soon. If you missed Season 1, check it out here!

Be great, nothing else pays…much.


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