How to use Ben Shneiderman’s golden rules in your design

In the words of Wallace Stegner, you are truly wise, “when you recognise that the best you can do is choose which rules you want to live by, and it’s persistent and aggravated imbecility to pretend you can live without any.”
Look up rules for design, and you will be greeted with millions of websites that list a set of guidelines for you to follow — the most popular…