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You Can’t Judge A Book By Its Cover, But That First Page Should Be Enough

Can you tell the difference between great authors and content creators?

Photo by Ben White on Unsplash’ caption by Author

After a particularly dumb week of stories dominated by Will Smith and Vladimir Putin, I needed a…




A collection of bite-sized essays on any subjects. No one is safe, including me.

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Lon Shapiro

Lon Shapiro

Creative director, writer & designer at Former pro tennis player and peak performance coach. Teach the world one joke at a time

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