PinnedNihar PachpandePerformance marketing: How it is different from programmatic marketing:In the age of information, data driven marketing has taken precedence over the alcoholic admen era of emotion driven marketing. Today, the…Aug 2, 2021Aug 2, 2021
PinnedNihar PachpandeWhat is Hackvertising? How to use it to create viral marketing campaigns?It is every marketer’s dream to create a promotional campaign which can go viral on Internet. There have been multiple techniques and…Sep 15, 2020Sep 15, 2020
PinnedNihar PachpandeThe Impossible Dream.La Mancha who I referred to as Confucius of Japanese culture, had written a great poem in the past.Jan 23, 2019Jan 23, 2019
PinnedNihar PachpandeAR/VR Quest #1 From Jonny Quest to Harry Potter’s Wizards Unite - How virtual reality has started…Even if you are living under a rock on the remote island of Australia, you must have heard this term called AR/VR from someone. Most of…Aug 12, 2019Aug 12, 2019
PinnedNihar PachpandeWhy Twitch is solving the problem of tournament organization for the gaming world“Do people even like to watch people play games online?”May 13, 2021May 13, 2021
PinnedNihar PachpandeMetaverse == New heaven for fashion influencers. Exploring the tip of the iceberg!We all know Metaverse is that big buzzword everyone is trying to demystify nowadays. But I am tired of explaining people what is a…Oct 14, 2022Oct 14, 2022
PinnedNihar PachpandeBaba Sehgal to Bantai Boys, how ‘Desi Hip Hop’ is taking over Indian music industry.The rise of rap music is a relatively new event for India. It is not like India did not have artists rhyming and writing songs syncing…Feb 5, 20191Feb 5, 20191
Nihar PachpandeWhich is the most under-rated target group of consumers in India?Smart Housewife of Indian households:Aug 7Aug 7
Nihar PachpandeWhy digital out-of-house marketing is going to be the talk of the towns in next 2–3 years of Indian…While reading the latest FICCI M&E report of Indian media ecosystem, I saw the number of billboards in India. The number is something from…Aug 7Aug 7
Nihar PachpandeMarketing Arsenal #1What does a marketer need to become super effective at creating a very unique impact on the business?Aug 2Aug 2