Making the Business Case for Building Accessible Apps

Feb 28, 2018 · 4 min read

Truly accessible applications benefit everyone.

Here’s an example of a recent studio project that’s got us feeling inspired: A collaboration with the brilliant team at Accessibility Media Inc (AMI). Together, we created AMI-tv for iOS and tvOS. It’s the first and only video app made especially for the blind and partially-sighted community.

Driven by a belief in an inclusive society, AMI’s mission is to be a world leader in accessibility. But companies of all stripes — not just those with an advocacy mindset — have a pressing need to focus on inclusive product design.

Did you know that:

  • At least one third of all families are impacted by disability in some way.
  • Life for people with disabilities is the same as everyone else, just a lot harder.

Building your business case: 10 points to consider

1. Become a leader in your category

Through technology, you have the power to unlock meaningful new opportunities for people with varying levels of abilities. Designing for inclusivity not only opens your products up to more people — it also reflects how people really are.

2. It’s the law

🚩 However, it’s also worth noting that these laws are often just ‘bare minimum’ recommendations, and don’t go far enough to ensure truly delightful experiences for those with disabilities. 🚩

3. Web accessibility is a human right

4. An accessible app has the widest possible customer base

5. An app that works well for people with disabilities, works well for everyone

6. Communities are excited to engage with your product

7. Empowering customers to interact online saves money

8. Productivity increases when you support and retain employees of varying abilities

9. Leveraging Apple’s investment in accessibility tools

10. Technology is a lifeline for communities with disabilities

Every organization has different needs and motivations, but we hope the points above prove useful if you are driving product accessibility conversations amongst your team. If you would like to partner with a product team that’s passionate about accessibility, inclusivity and Universal Design, we’d love to talk.

TWG is a full-stack software consultancy with offices in Toronto and NYC.

Written by ♛ Holly Knowlman ♛ with thanks to Shannon Fox, Andréa Crofts Amanda Connon-Unda and Alec.

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