The Alphas Produce Company & The Global Rise of the Plant-Based Lifestyle
Current consumer trends predict ‘veganism’ to be the most prominent trend in 2018, however, despite these notions statistics are claiming that the plant-based diet goes beyond trends and has become a lifestyle choice. What is responsible for this global shift? Consumers have become vastly health conscious and with a staggering number of social media platforms, it has become increasingly easy to perform extensive research on various food products. John Yanni Alphas, the founder of The Alphas Produce Company located in Chelsea, Massachusetts, claims that there are a significant number of alternatives for those who wish to pursue the vegan or vegetarian diet. Similarly, many restaurants now cater to plant-based meals, offering an extensive selection of vegan cuisine.
Health Conscious Individuals
Despite the popularity of traditional fast-food joints, individuals in 2018 have become increasingly health conscious. Recent studies demonstrate that younger generations are willing to pay more for fresh food than earlier generations. Likewise, the knowledge of GMOs, chemicals, and use of preservatives encourages individuals to look for viable alternatives to food favorites. Artificial sweeteners and high fructose corn syrup make up a significant amount of foods and have been linked to various types of cancers.
Individuals not looking to transition to the vegan lifestyle have also begun to significantly lower their daily intake of meat to receive the health benefits of limiting their total consumption. According to The Alphas Produce Company, plant protein is a healthier alternative as it lacks harmful animal fats.
A Multitude of Meat Alternatives
Restaurants and brands have become increasingly innovative when creating unique vegan dishes. The Alphas Produce Company claims that exotic fruits and vegetables are helping to replace the absence of meat in the food industry. Due to its texture and flavor, jackfruit is now used as a meat alternative and has gained substantial popularity in recent years. Ultimately, improved accessibility has made the transition to veganism significantly easier.
Ethical Lifestyle Choices
Apart from the added health benefits of the plant-based diet, consumers have now become aware of how meat is prepared in the industry. Consumers value ethical eating now more than ever and are willing to make the transition. Additionally, sustainability has taken a lead role in food products as individuals have gained insight on the environmental impact of the meat industry. As a result, consumers wish to lower their ecological footprint and switching to plant-based products will allow them to do so.
The Alphas Produce Company offers an extensive selection of products and specializes in exotic fruits and vegetables. John Yanni Alphas claims that with a global shift in veganism, individuals are looking to incorporate more fresh produce into their diets. With many meat-alternatives now available, this trend has now become a permanent way of life for many. Similarly, John claims that with a wide selection of fruits and vegetables creative meals are an exciting way to go about the transition.
