Building a Brand Rooted in Values is Vital

You’ll lose your customers’ trust & dollars if you put profits before people.

Licensed from Adobe Stock // Jacob Lund

One of the first crucial steps of building a brand platform centers on values definition. I’ve been preaching about building values-centered brands until I’m blue in the face. Often, founders have rolled their eyes and talked about the exercise being “woo,”…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Felicia C. Sullivan

Felicia C. Sullivan

70K Followers

Marketing Exec/Author. I build brands & tell stories. Hire me: t.ly/bEnd7 My Substack: https://feliciacsullivan.substack.com/ Brand & Content eBooks: t.ly/ZP5v