How Are You a “Marketing Consultant” When You’re Not Even a Marketer?
I can’t put up with this nonsense anymore
Writing articles on Medium does not a marketer make. I don’t care how many Seth Godin books you’ve read or Gary Vee videos you’ve downloaded, if you’re not a practitioner, you are not a marketer. You are not a marketing expert because you’ve built your personal brand. If your first words aren’t who’s your customer and what data sets are you using, you’re not a marketer. If you don’t know the difference between brand, branding, and brand strategy, you’re not a marketer. Being a copywriter, albeit an excellent one, doesn’t make you a brand strategist. Writing about marketing trends doesn’t make you a marketer — you’re a consumer giving an opinion on marketing.
End of story.
There’s a difference between saying “this approach worked for me” versus “here’s my strategy that will work for everyone.” Marketing 101: No one strategy fits all. A strategy is defined by a confluence of factors including discrete and specific goals and objectives, the brand, business, business model, operating territory, the market, target consumers, their demo and psychographics/buying behavior, category data and experience. Methodologies and frameworks might be similar, but the outcomes are not.
