How To Be A CIA Agent When It Comes To Your Customers

Imagine creating content that actually converts.

Licensed from Adobe Stock // lucky1984

Brands are obsessed with being relevant and cool at the expense of delivering value to their customers. Their content calendars devolve into a cringeworthy June George-fest, complete with “Wine Wednesdays,” fuchsia soft pants, and emojis because they want to be relatable.