How to Use Data to Make Your Stories Stick

Data illuminates what happens; stories explain why it matters

Licensed from Adobe Stock // © nd3000

When marketers think about data storytelling, they envision infographics, data visualizations, and dashboards — methods of dressing up your data in a pretty picture outfit. However, compelling data storytelling is a structured and systematic approach, which communicates insights through…




F*ck faux marketers. You’re getting 21 years of my data-driven marketing & brand experience

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Felicia C. Sullivan

Felicia C. Sullivan

Marketing Exec/Author. I build brands & tell stories. Work in Human Parts, OneZero, Forge, Index & Marker. Hire me: Brand & Content eBooks:

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