Let’s Talk About Customer Lifetime Value

ROI isn’t the only pony in the paddock.

Licensed from Adobe Stock // Jacob Lund

For the marketers in the house, this isn’t a Biggie vs. Tupac party, a rap battle between ROI and CLTV. Consider this more of an invitation not to be myopic about your metrics and be master of the long game.

Depending on your objectives, there exists a bodybag of key performance indicators (KPIs), which…




F*ck faux marketers. You’re getting 21 years of my data-driven marketing & brand experience

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Felicia C. Sullivan

Felicia C. Sullivan

Marketing Exec/Author. I build brands & tell stories. Work in Human Parts, OneZero, Forge, Index & Marker. Hire me: t.ly/bEnd7 Brand & Content eBooks: t.ly/ZP5v

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