The Super Simple Beginner’s Guide to Launching An Influencer Campaign

Photo by BRUNO CERVERA on Unsplash

Influencers, or people “just like me”, play a pivotal role in purchase decisions. While some pop culture celebs hold cache (e.g. Kylie Jenner’s lip kits), gone are the days when celebs in advertisements influenced culture and trends. Now, whether we like it or not, it’s all about the online influencer and marketers agree, 72% have budgeted six-figure line items for…




F*ck faux marketers. You’re getting 21 years of my data-driven marketing & brand experience

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Felicia C. Sullivan

Felicia C. Sullivan

Marketing Exec/Author. I build brands & tell stories. Work in Human Parts, OneZero, Forge, Index & Marker. Hire me: Brand & Content eBooks:

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